VERSACOM’S BLOG
AI and translation: How to properly manage the risks associated with the widespread use of AI
The arrival of tools like ChatGPT and many others has democratized AI by making it massively accessible, especially in the case of mass-market versions offered free of charge. Having experimented with their own small-scale content creation, many communications...
Canadian English: A unique variety that matters for your business
It’s common knowledge that the English from the U.K. differs to some extent from the English used in the United States. In reality, most English‑speaking countries, like Australia and New Zealand, have their own varieties of English. Canada is no exception. The...
AI and translation: How translation companies are evolving to keep offering maximum value
The extraordinary advances in artificial intelligence (AI) have resulted in unprecedented amounts of new content being generated. As organizations around the world are doing business in multiple languages on increasingly diversified platforms, the impact of AI on...
Four reasons to trust a professional translation company for your multilingual marketing and advertising content
Marketing and advertising content is key to showcasing your organization’s offer and brand. If you do business in multiple languages, you need to connect with very different audiences, each of them with its own unique language and culture. As studies have shown time...
AI and translation: Why AI tools hallucinate and what you can do about it
In 2023, Cambridge Dictionary’s winner for Word of the Year was “hallucinate,” referring to the hallucinations of artificial intelligence (AI) systems. An AI system is said to hallucinate when it responds to a prompt with information that is factually inaccurate or...
Technical translation: What it is and how to manage it well
Technical translation is one of the many subfields of specialized translation. In other words, not all specialized content is technical. When we talk about specialized content, we mean content that’s specific to a particular sector. Legal or financial documents are...
Artificial intelligence and machine translation: Key issues for business communications
Chatbots such as ChatGPT, Bard and others have recently shown us just how powerful and useful generative artificial intelligence (AI) can be. Taking the form of an endlessly growing number of tools and releases, generative AI draws on massive amounts of data from the...
Quebec French vs. French from France: Important differences and how they can impact business communications
The differences between European French and North American French, particularly Quebec French, are often funny and, at times, surprising. Subject, level of language and medium are just some of the factors that play into these variations. In some formal or corporate...
Francization of your business in Quebec: issues and approaches to optimize the process
Any business that employs 50 people or more in Quebec must take the steps to obtain its francization certificate in compliance with the requirements of the Charter of the French language (Bill 101). In 2022, the Act respecting French, the official and common language...
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