Marketing
MARKETING:
BENEFIT FROM OUR COMMUNICATIONS SAVVY
Marketing is an extraordinarily advanced and diversified field of specialty, essential to positioning your brand and growing your business. Communications in this sector present critical challenges: adapting for cultural and semantic differences, creating jargon, responding to time-sensitive marketing plans, preserving confidentiality, guaranteeing capacity at all times across all fields, and more. With long-standing expertise in this complex domain, Versacom is a powerhouse partner that can help you craft captivating copy in any language and for any media, always with the utmost customer focus.
CREDENTIALS
AND EXPERIENCE
Since its inception, Versacom has specialized in the key fields and sub-fields of marketing, becoming deeply familiar with their respective concepts, products, strategies and terminology. Communicating this complexity simply and compellingly is our forte. Each client organization is assigned a dedicated team of specialized language professionals who have a particular flair for adaptating creative, strategic and challenging texts, many with degrees in communications in addition to translation. Our experts don’t just have an intimate knowledge of each client’s products and services, brands and competitive landscape, they also have a solid grasp of the stylistic challenges inherent to various marketing tactics.
Markets
- Consumers
- Government
- Large corporations
- SMEs
- Wholesale
Fields
- Brands
- Events
- Ideas and concepts
- Lifestyles
- Products
- Professional services
- Strategies
Strategies
- Community marketing
- Content marketing
- Digital marketing
- Direct marketing
- Event marketing
- Interactive marketing
- One-to-one marketing
- Relationship marketing
Content
- Constant changes
- Competition
- Diversity
- Globalization
- Regulation
- Security
HAVE PRESSING MARKETING COMMUNICATION NEEDS?
ACHIEVEMENTS FEW LANGUAGE PROVIDERS CAN MATCH
Versacom has completed hundreds of thousands of assignments in the marketing sector for Canadian and international private and public organizations. We keep abreast of industry changes through our professional development program and by working closely with our clients’ brand and product managers, agencies, strategic consultants and other partners. No project or challenge is too big or too complex for us to take on.
Translating for the marketing field comes with its own set of challenges
Language
- Complex and evolving concepts/terminology
- Multiple specialized fields and lines of business
- Challenging adaptations
- Considerable variety in language levels
- Translated content leveraging
- Consistency requirements
- Brand management requirements
Management
- The constant influx of projects of varying scale, from minute to immense
- Unexpected and emergency demands
- Project planning and deadlines
- Crises within client organizations
- Input and feedback from multiple sources
- Multiple versions and updates
- Complex validation and approval cycles
Industry
- The continually shifting industry context
- Intense competition
- Multiplicity of products, services, brands, ideas, concepts and strategies
- Target audience diversity
- Time-to-market requirements
- Regulatory changes
- Socio-economic development challenges
- Policy and regulatory issues
PROFESSIONAL-GRADE EFFECTIVENESS
Capacity and availability
The capacity and availability to ensure you receive the full translation support you need for your major strategic projects and during peak periods. We know that delays are not an option when you have marketing plans or ads to release. Our language experts and project managers do whatever it takes to deliver on time, every time.
KNOWLEDGE OF THE INNER WORKINGS
An intimate grasp of the marketing sector’s inner workings. Marketing projects can involve product managers, brand managers, agency staff, strategic advisors and other stakeholders, and each has their own demands and expectations. There is no margin for error, and our team knows how to play its role.
Optimal management
Optimized management of all your original and translated content, with a view to maximizing:
- Information and terminology consistency
- Translated content leveraging
- Efficiencies and savings
- Security and confidentiality
SECURITY AND
CONFIDENTIALITY
When it comes to information security and confidentiality, Versacom has zero tolerance for failure. We are the chosen partner of the largest banks and government agencies, known for their stringent standards. Our comprehensive infrastructures, policies and processes ensure that we can meet any requirement. Our premises are subject to regular inspection by recognized third-party organizations. We also provide the guarantees required by each client along with evidence of our compliance.
